Sophie Kahn & Bouchra Ezzahraoui, Co-CEOs of AUrate Affordable Fine Jewelry


Sophie Kahn and Bouchra Ezzahraoui are the co-CEOs of AUrate, a beautiful, original fine jewelry line that is making high-quality gold jewelry more accessible and affordable by cutting out the middle man. The entrepreneurial duo created AUrate after identifying a gap in the market between cheap costume jewelry and expensive fine jewelry. They found themselves wishing there was a good option in the middle of the market for consumers who wanted to buy a quality product at a reasonable price.

AUrate has built their business on the belief that it is possible to make money and do good at the same time. The co-CEOs make sure that 100% of their materials are environmentally and ethically sustainable, and for every item they sell, AUrate donates a book to a child in need.

Interview with Sophie Kahn & Bouchra Ezzahraoui, Co-CEOs of AUrate Affordable Fine Jewelry

Names: Sophie Kahn & Bouchra Ezzahraoui

Company: AUrate New York

aurate fine jewelry
Photo: Shopstyle

Job Titles: Co-CEOs

Currently based in: NYC

Originally from:

SK: Amsterdam;

BE: Casablanca

Your superpower:

BE: Negotiation

One thing on your bucket list:

SK: create another startup (I’m not adventurous in the physical sense)

A woman in history you admire & why:

BE: Margaret Thatcher, because she was the first female prime minister.

A (current) woman you admire & why:

SK: Sheryl Sandberg. Because she’s rocking it, and sharing how to do it.

aurate fine jewelry
Photo: Fashion Week Daily

Quote/piece of advice that you live by:

SK: When the going gets tough, the tough get going

What inspired you to start your current venture?

BE: Most ideas start with a problem. So did ours. We were over the green fingers (from cheap costume jewelry) but also couldn’t afford the real gold jewelry that would last. We decided we could do better by women.

What is your company doing to make history today?

SK: We’ve introduced fine jewelry you can pass on to future generations but don’t need an inheritance to afford, crafted by hand but not costing an arm and a leg, beautiful pieces without the ugly supply chain. We believe women deserve it all, and now can have it all (when it comes to fine jewelry, as well as life overall).

aurate fine jewelryWhat is one thing your company has accomplished that you are most proud of?

SK: We’ve built a company that we believe does good in the world. All our pieces are ethically sourced, made in NYC, and we’ve given more than tens of thousands of books to kids who really need it. We’re proud to show you can do good in business and still make a living, too.

What is one project you are currently working on that you are most excited about?

BE: Something secret. Stay tuned. 😉

What is a trend in your industry that you foresee becoming popular in the future?

SK: Online shopping, of course 😉

aurate new yorkWhat were you doing before your current role? 

BE: I was a Volatility Trader at Goldman Sachs.
SK: I was Director of Marketing at Marc Jacobs (and before that, a management consultant at BCG).
BE: We met at Princeton where we were studying Finance together. Quite a nontraditional background to start a jewelry company if you think about it.

What is one piece of advice you’d like to give to other female founders & change-makers?

SK: Just do it. Don’t overanalyze or waste too much time trying to perfect everything. It’s better to just get started and you can adapt on the way.

Are there any great resources you have discovered that you would like to share? 

BE: Other female entrepreneurs!

Is your company is currently hiring or looking for partnerships? If so, where can readers go to find more information?

Always! Email us at


For more AUrate: Website / Instagram / Facebook / Twitter