Deborah Reber

Aspiring entrepreneurs — it’s time to talk money. In our series of Business Plan Basics, we explore your Financial Plan. Download templates!

Business Plan Basics #7: Writing about the Management Team. Who is on your "team" and what do they do when it comes to running your business?

Operations Plan refers to the tangible, physical aspects of selling your goods or services, on an ongoing basis. Download our worksheet.

A Marketing Plan typically has 4 parts: your “selling proposition,” your strategy for pricing, your sales and distribution plan, and your promotional plan. Learn more…

The Competitive Analysis gives you a chance to go into more detail about who your primary competitors are and how you differentiate yourself from them. It contains the…

The Market Description is your chance to get specific about who exactly will be interested in your product or service. How big is the market? How old are they? What…

An Industry Analysis is just like what it sounds like – an analysis or closer look at the business arena the idea fits into.

These 10 questions will provide the structure for the development of your business plan.

The business description gives the reader an overview of your company or idea, which includes a more detailed look at exactly what’s at the heart of your concept and how…

Start your basic business plan outline here by diving into your interests and passions, your ideal customer, your business mindset.

Buying gifts for the holidays is not only expensive but also bad for the environment. Find out what you can do to go green this season!

Looking for a breather? Creating and maintaining a yoga practice can be a great way to reduce stress, stay in shape and calm the mind. Yoga poses are a great exercises…

We live in a go, go, go society. As in, there's this whole idea that we have to go, go, go all the time because if you stop to even take a breath you might fall behind on…

Whether you're running a small business out of your garage or have your sights set on being on the 30 Under 30 list of young business mavens next year, working with the…

You're a girl on the go. When juggling all kinds of commitments, it's easy to lose sight of self care. Here's how to handle stress and being the most productive…

February is African American History Month and a good time to honor heroes who have worked for justice and equality on a national or international stage, including role…

So, you have a brilliant idea for a business or venture. Now what? Before you dive in head first, think support. Tap into your trusted friends and family to create a…

Today we pay tribute to civil rights activist Martin Luther King, whose legacy is being celebrated around the country, and the world, today, won a Nobel Peace Prize for…

When in the throes of holiday madness, it's easy to loose sight of why we give gifts and who we should give them to (hint: it starts with your community and, yes,…

Today is World AIDS Day -- and you might be surprised by how many young people are still impacted by HIV, a serious virus which attacks the body's immune system. Even…

Nike. Apple. Coca Cola. What do they have in common? They're all well-known brands. A brand is defined by the American Marketing Association as a "name, term, design,…